Everyone blogs today, whether it’s for business, to make money or just for fun. Yet there are few blogs that are successful. If you are also considering creating a blog, WordPress is a great platform to start your blog. If you’ve ever thought about learning WordPress, but wondered where to start, you’ve come across the ultimate WordPress tutorial for beginners. This guide will help you learn WordPress in the simplest and fastest way. This guide will walk you through everything you need to know about putting a WordPress blog online, from concept to creation, to make sure you reach the right people.
Why use WordPress?
Well, short answer’s fine, but we’ll talk more about that soon. This guide will walk you through everything you need to know about putting a WordPress blog online, from concept to creation, to make sure you reach the right people.
Before starting a new WordPress blog, you should ask yourself some important questions….
Why do you blog?
This may seem like an obvious question, but you should have a goal when you blog because you like to do it, so great! If you blog for business, you need to decide what real success means.
Looking for more traffic? Do you want more search engine positions? Are you trying to sell more? Increase brand awareness? Or just as likely, all of the above?
Develop a number of preliminary Key Performance Indicators (KPIs) before you start. KPIs such as the number of sessions, the bounce rate, the average session duration, the number of pages per session and social shares are all good indicators to follow the growth of your blog in the initial phase.
Do you have the means? Think of everything you need to create and manage a successful blog, such as B. Staff, designers (a great help), employees and especially time.
Are you hired? This is probably the most important question of all. If you don’t fully commit to regular blogging and sharing the content you like, you will fail. If you don’t care what you write, how will others?
Why choose WordPress?
Today’s bloggers have many options. Universal services such as Google Blogger and Tumblr remain popular because of their simplicity. But if you really need your own blog, it makes sense to use a platform that you can host so that you are not at the mercy of a third party.
Blogging may seem like an easy option, but what if one day Google decides to close it down?
When you host your own website, you have more control over your blog and its content. So, which platform should you choose?
There are many content management systems (CMS) that can work well, such as Joomla, Drupal, Ghost or Anchor. You can also pay a developer to create a fully customized product.
Popular
First of all: Popularity is not synonymous with better. Nowadays, all you have to do is look at the state of the music or movie cards to find out! But in the world of blog platforms, it is safe to assume that there is a reason for their popularity.
How popular do you think they are? Well, the statistics are staggering. WordPress is used by more than 58% of all websites that use the CMS. Even more amazing is that WordPress is the CMS for almost 25% of all websites on the internet today!
Only
WordPress is incredibly simple and intuitive. Personally, this is the first time I’ve built a website with WordPress (note that I don’t use the words designed or developed).
It has a fantastic learning curve for beginners. A slight foreknowledge of HTML and CSS is an advantage, but not necessary.
Even if you don’t know anything about programming, you won’t hesitate to learn new tricks as you build and customize your blog.
If you start playing with the code without knowing what you’re doing (I’m often guilty of that), WordPress can be very forgiving.
Remember the golden rule! Even a single keystroke can cause a bloodbath, but as long as you make a backup, it’s easy to overwrite the affected file.
Open and free source
WordPress is free to download and use as you wish, which means developers and designers can make all the changes needed to adapt the platform to your needs.
Modular
WordPress can grow with you instead of stopping you. It is perfect for home use as a small leisure website or for a corporate blog that attracts millions of users per month.
When thinking about scalability, the most important thing is to consider your hosting environment – we’ll come back to that later.
Still not convinced? Here are some of the major brands using WordPress:
- The New York Times
- eBay
- Sony
- Samsung
- TechCrunch
- Stampable
Well supported
Because WordPress is so ridiculously popular, it is not difficult to get help online. There are many support guides available online at WordPress.org, including a well-attended support forum.
However, you may never have to log in and ask questions, because you can be almost certain that someone online has already encountered the same problem if you were quickly guided to a relatively simple solution.
It is also not difficult to find a local web designer who knows WordPress. Good news if you ever want to do a makeover or other customization.
Themes
Themes are predefined WordPress templates, and in most cases all you have to do is download and click a button to test a new theme for your blog.
There are literally millions of themes available online, some free and some paid for.
Some of the most popular themes available on WordPress.org. With so many choices, there’s no chance that you won’t find a design that suits you.
You can also always order a custom theme made for you – there are many designers and agencies specializing in WordPress themes.
Plugins
According to WordPress, plugins are ways to extend and supplement the functionality already available in WordPress. Or to put it simply: With plug-ins, you can add just about any feature you can think of to your blog without having to enter any code. And I mean almost every function, for example:
- Contact forms
- Comment systems
- Galleries
- Spam filter
- Social Symbols
- Automatic backups
- Extra safety
- XML element maps
This is the tip of the iceberg. I stopped counting the number of times I needed a certain feature on my own blog before searching online and soon found a plugin that did the work for me effortlessly.
What about negatives?
So WordPress sounds good, huh? That’s true, but there are a few drawbacks. First of all, it’s been hacked – a lot! One of the main reasons is that WordPress is very popular, but there are a few common mistakes that make WordPress users easier for hackers.
Since WordPress is open source, anyone can add code, and not everyone knows exactly what it does.
One of the biggest security holes in WordPress is that users download unsupported plugins that are never updated. They can often be easily exploited by hackers.
WordPress itself is also far from perfect. Each new release includes bug fixes and patches to fix security holes from previous releases.
To stay safe when using WordPress, follow these two golden rules:
- Always keep WordPress and all plugins up to date. The worst thing you can do is configure your site and ignore update requests. You’ll get hacked in the end, it’s only a matter of time.
- Only use properly maintained and regularly updated plugins: There are several thousand plugins, the vast majority of which are no longer supported by developers and are practically dead. These plugins are like an open window for hackers.
That’s not all you can do to improve safety. There are excellent security plug-ins that turn your blog into a virtual Fort Knox.
This is one of the reasons why many developers don’t like working with WordPress at all.
In fact, WordPress came in third place in the overview of the most terrible technologies in Stack Overflow.
To be honest with WordPress, the most common complaints from developers are about bad custom code and extensions outside the main installation of WordPress, such as B. :
- Difficulties of backward compatibility
- Outdated plugins cause safety problems
- Working on someone else’s bad code.
- Try to keep WordPress PCI compliant.
- Users do not update themes and plugins
But unfortunately for developers around the world, with more than a quarter of all websites using WordPress today, it won’t go anywhere fast.
Now that we know WordPress, let’s see how to install WordPress and what the guidelines are for installing WordPress and running your blog.
To start a blog, you need 2 things.
- Domain name (this is the address of your website)
- Fast and secure hosting (where you can host your blog data to access the internet)
How to install and configure WordPress
Installing WordPress is in most cases quite easy. There are several ways to install it, depending on the host’s specifications, but generally it shouldn’t take more than ten minutes, whichever method you choose.
WordPress.com vs WordPress.org ?
Before entering the technical installation, you may have noticed that WordPress has two different sites on the web; WordPress.com and WordPress.org. So what difference does it make?
WordPress.com is a bit like Blogger, where WordPress manages the installation for you and takes care of the hosting platform. With a free account you can create a WordPress site at the URL yourdomain.wordpress.com, or sign up for a premium account and use your domain name.
One of the drawbacks of WordPress.com is the inability to edit the PHP source code or upload plugins – plugins are available but are only a fraction of what is available on WordPress.org.
On WordPress.org you can download the WordPress installation files and get your hands dirty by installing them manually.
I strongly recommend this option because it gives you more control over the backend of the WordPress system.
Doing it manually also means you’ll learn more on the go and have a more scalable solution as your site grows – you’re not limited to the WordPress.com solution.
Buy a domain name for your blog
Before you start blogging, you need to define the URL (domain name) of the site. This is the name your site will keep (unless you make a radical decision), so you should choose a domain that best suits your blog.
The domain name should be short, memorable, catchy and above all accessible. You’ll find that most popular domain extensions last a long time, so you’ll have to be creative.
Domain names are created in accordance with the rules, regulations and procedures defined for the Domain Name System (DNS). In short, every name registered in the DNS is considered a domain name. At GoDaddy (GoDaddy is a leading domain registration company) you can get a domain name for only $1 the first year.
Choosing for fast and secure web hosting
Web hosting is a service that allows a company or individual to digitally host their website/blog. Web hosting is where you can store your blog/website files. It is a kind of Internet hosting service that allows companies and individuals to make their websites accessible via the World Wide Web.
When you choose a web hosting service for WordPress, this is what you need to make WordPress work.
- PHP version 5.6 or higher
- MySQL version 5.5 or higher
- Apache module mod_rewrite
- Server with Apache or Nginx (recommended)
From my personal experience I use Hostgator’s WordPress hosting, which is very fast and reliable. Also for my users I have here a coupon that you can get at 85% discount on all hosting plans included (Linux shared hosting, WordPress hosting, Cloud hosting).
How to get Hostgator 85% discount on
Here I can earn 85% on WordPress Hostgator hosting. First open the official Hostgator website on this link: www.hostgator.com/deals-85%-off-cupon. Select your hosting package according to your preferences. I choose here for example WordPress hosting for 2 sites. Now use the discount code DONTLEAVE2 in the payment window to get an 85% discount on your total. See screenshot below I chose WordPress hosting (2 websites) for 3 years and it only cost me $86.13 and a reduction to $488.07.
Now let’s continue with the steps of installing WordPress.
One-click installation compared to manual installation
So you’ve chosen WordPress.org, now it’s time to install it.
Depending on your type of hosting, there are two main ways to install WordPress. You can install it manually by first downloading the installation files here.
The second installation method, if your host allows it, is a one-click installation. Many web servers offer plugins that allow WordPress to be installed almost instantly with a single click from the customer’s control panel.
How to install WordPress A step-by-step guide.
Access to the WordPress Dashboard
By default, after WordPress has been installed you have access to the WordPress Control Panel at www.yourdomain.com/wp-admin. Use the user’s password here to access the control panel.
Selecting a WordPress theme
Once WordPress has been successfully installed, the standard Twenty Twenty theme is used. This theme is quite functional, but a bit boring and may not fit your specific theme or niche. So it’s time to choose a new theme.
There are two types of free and paid themes. The biggest advantage of free themes is that there are literally thousands of choices, and they are all…. well, free.
The best place to start searching for free themes is the most popular theme section on WordPress.org. You can quickly test these themes in your WordPress dashboard.
Look in the left navigation bar of your WordPress dashboard for links to skins and themes. You can easily install and even test themes from WordPress.org with the live preview.
However, free themes also have negative aspects. Many of them are no longer supported or have never come with support.
Once it is installed, you can make any necessary changes or corrections along the way.
For free themes, the original creator must also be credited – this can take the form of a message or a link to the creator’s website in the theme footer.
Always check your license. Many themes can be freely used for non-commercial purposes, but are subject to a license for professional users. Always check the documentation associated with your topic.
In my opinion it is better to look for a first class theme, preferably one with good support.
The theme forest market is a good place to start. Themes by talented designers are offered for just four or five dollars.
With a budget of about $50 to $100, you’re likely to find the theme that best fits your site and get quality support from the theme maker.
You can also visit Elegant Themes, with over 80 brilliant themes and plugins available for a single annual subscription.
Think carefully about the layout of your blog
When choosing a theme, think about the type of layout you want to use on your blog. Do you want a traditional three-column theme showing categories, articles and archives? You want a two-column theme to give more space to your messages? Or maybe you just need a column for the images in your messages to really complement the conversation?
Don’t worry too much about the placement of elements in the side bar of the page, as they can be arranged as you like with WordPress widgets.
Whatever theme you choose, it is important that it is optimized for mobile phones (or adapted). Not only is it important for users, as the use of mobile phones and tablets continues to grow, but Google has recently confirmed that the usability of mobile phones is now a ranking signal.
That’s why it’s more important than ever to have a responsive, mobile website. Fortunately, most modern WordPress themes are responsive.
Safety
As I said before, WordPress is often hacked. It is true that some poorly secured websites are constantly attacked with brute force by opportunistic hackers hoping to find someone with weak passwords such as 123456 or just a password.
There are easy ways to make it harder for hackers. You need to change your username first.
For some reason WordPress always sets the username admin as admin. It’s actually quite dangerous, because hackers already know half your references.
Second: Choose a complex password.
I know it’s hard to remember a complex password, but it’s not as annoying as fixing a hacked website!
To make your password even more phenomenal, use an online password generator like this one.
You will then need to modify your WordPress login area, which by default is http://example.com/wp-admin.
Again, hackers will assume you haven’t changed this default login address and will keep clicking on it to try their luck. Don’t let them get this far by replacing it with something else, like http://example.com/mysecretlogin58.
It all sounds like a lot of work, but fortunately the iThemes Security plugin takes care of all that and many more important security related issues.
Just install it and follow the checklist to close the security holes on your WordPress site.
WordPress plugins
Your new WordPress installation probably comes with only two pre-installed plugins. Akismet; a powerful anti-spam plugin to stop spam from comments and contact forms, and Hello Dolly, who is not really a plugin, but an example of how plugins work – its activation makes any word of a Louis Armstrong number with the same name appear in the upper right corner of the admin’s screen.
Plugins can offer interesting features and help you in your quest for success for your blog, but they may have a price.
Optimizing a WordPress blog for search engines
WordPress is very SEO (Search Engine Optimization) friendly, and you can easily do most of the SEO work on the site in your control panel.
Best of all, you don’t have to be an SEO expert. All it takes is a little time and you can reap the benefits.
SEO files on page
Search Engine Optimization (SEO) is the practice of optimizing your web pages for search engines; probably Google.
I’m not going to dwell on SEO because that alone would be 10,000 words more. However, we have already written a complete guide for beginners on this subject!
Make sure every position has one:
- A unique title tag that contains your relevant keyword(s).
- A unique meta-description to attract visitors who find your page when searching on Google or social media.
Once you have assimilated the basics of search engine optimization, it is time to install the Yoast SEO plugin. There are several SEO plugins for WordPress, but Yoast offers most of the functions that are displayed in the easiest way.
After installation you will see a section for Yoast on the message editor page. From there you can add your title, your meta-description and even a preview of the appearance in the search engine results.
With Yoast you can quickly find out if you have not included your most important keyword or if your meta-description is too long.
Permanent links / URL structure
Permalinks are permanent URLs to your individual blog post and to other categories and tags in your blog.
By default, WordPress permalinks are quite ugly. You will see that your first message looks like http://example.com/?p=01 – 01, which is the identification number of the message.
Fortunately, it’s easy to change the permalinks to make things a little nicer. Ideally, the structure of your message and the URL should look like this:
- http://example.com/my-seo-blog-post
Under WordPress administration, search for Settings in the left navigation bar and select Permanent links. Here you can choose your desired structure or create your own. To learn more about creating a custom structure, click here.
Page speed and caching
Speed and loading time are important for any website, and slow loading times are one of the main reasons for high bounce speeds. In short, no one expects a painful slow attack. As if that wasn’t enough reason to go faster, Google confirmed in 2010 that the speed of a website is one of the factors that determine the ranking of a page.
Large images, poorly coded plugins and themes, slow web hosting and very long pages that scroll endlessly can cause your site to load at breakneck speed.
First use the Google PageSpeed Insights tool to get an idea of the speed improvements you can make.
As always, there is a plugin that can help speed up the process. There are many choices, but W3 Total Cache is the most popular.
The W3 has the ability to improve the overall performance of your site by at least 10 times when fully configured.
Check out this Smashing Magazine guide for more ways to speed up your WordPress blog.
To optimize an image
And don’t forget to optimize your images for Google searches! Websites with many images can benefit from traffic via Google Image Search, but only if Google understands what your images really are.
- Descriptive filename for your images. DCM9342782.jpg means nothing to Google or your visitors. Name your image files correctly.
- Always use the Alt attribute.
- Use picture titles where possible.
Implementation of Google Analytics and tools for webmasters
Analysis tools and tools for webmasters are important Google tools that every marketer should have.
Google Analytics is a powerful and very popular web analytics tool. This free application gives you access to a wealth of data and metrics to monitor your traffic performance.
The analysis can be quite complex, but it is easy to understand the basics. B. Check the volume of traffic your website generates and where it’s coming from.
To install it, you must add the Analytics tracking code to the header of your WordPress theme.
Webmaster Tools, now known as Search Console, is another free service from Google that acts as a link between your website and the pages of the Google search engine.
Webmaster Tools monitors the health of your site and warns you of any problems that may occur:
- Indexing problems. For example, Google does not have access to your website.
- Any hack or malicious code on your website
- Defective links on your website
If you haven’t implemented a new branded search console for your domain/site, you may be missing out on important things that could make your search not as good as it could be.
Also here the installation is very easy. Since we have already installed Yoast’s SEO on your blog, all you have to do is download Yoast and search for the General tab and then for Tools for Webmasters.
All you have to do is create your Webmaster Tools account and enter your ID number in the Yoast plugin section.
Content and publication
So you’ve spent hours and hours creating your blog, refining it, creating all the relevant social profiles – finally you can do what you’ve created: write!
As crazy as it sounds, writing is only part of a blogger’s life, but since you’ve invested a lot of time in your blog so far, you’d better have some super interesting content.
In the beginning it is easy to find new ideas for blog posts. If you can’t find inspiration for the first few weeks, consider quitting now, because it will only get worse.
If you’re interested in blogging and internet marketing in general, you’ll hear the old saying Content is King over and over again.
You can keep the most beautiful blog on the internet, with a huge network of fans eager for new content, but if your writing is terrible, you won’t get anywhere fast.
What should I write about?
Perhaps this question should be asked: Who are you writing for? At this stage it is essential to define your audience, because only once you have defined your audience can you really write content that they will like.
After a few months of regular blogging, it may be that the ideas are a bit sparse. Writer block happens to the best of us, but inspiration is never far away. Here are some simple ways to come up with good ideas for a new function.
- Spying on the competition: See what works for other bloggers in your niche. But don’t just steal their idea and copy the mail, make it a million times better than theirs!
- Identify the Keywords : Look at the short and long tail keywords relevant to your niche. What’s popular? Write about it.
- Describe your own experience: What challenges do you face in your industry? What solutions have you found? How did you come to a certain conclusion? If you have a particular problem, chances are others will do the same – help them!
- Talk to real people: Yeah, personally. Talk to your colleagues and industry peers. You’ll soon have ideas for a new article.
- Use social media: Use social media to launch ideas for blog posts. Be inspired by our mining guide on Twitter.
- Let your customers create content for you: User-generated content is usually unique, original, authentic and that’s best: They’re free. Encourage your customers and social media enthusiasts to create.
Consistency is an important factor in the success of blogs. That is why it is useful to be in an ever-changing industry where there are many new and interesting things to write.
But even if you think your subject is boring, there is always a way to find new material.
Readability and formatting of messages
One of my biggest flaws in the world of blogging is poor readability and badly formatted posts. An epic blog post like this one is hard enough to read, but it’s almost impossible when all the text is in one big block.
When publishing articles, the font, font size, text colour, background colour and text formatting must be taken into account.
A few tips:
- Use a relatively large font. Ideally from 2pm to 6pm. Also choose the right font – comics are not suitable for a serious professional blog.
- Of course, but make sure that the colour of the text does not conflict with the background colour of your website.
- Use line breaks. The separation of the paragraphs per line break makes reading much easier. It may not be preferable to use this method for printing, but try to use a series of paragraphs when communicating important information.
- Use bold letters for certain keywords or critical phrases.
- Use header tags effectively. Each page should really use at least H1 and H2 to separate the sections of your article.
- Use bullets (like this one). The question marks are easy to navigate and give the reader a lot of information quickly.
For more ways to make your blog visually appealing, check out these tips from Copy Blogger
How long do you want your messages to last?
This question is debatable, but in my opinion the answer is: How long will it take for your message to get through. It can be 300 words or 8,500 words (like the mail you read).
The real purpose of this question is to find out what Google wants. Well, Google loves quality content and complete articles.
Research by SerpIQ has shown that Google seems to prefer long content. The average number of words in articles ranked 5th on Google is more than 2,300 words.
Could it be a red herring? Correlation does not equate to causality. There are many factors involved here, not just the number of words.
It would be naive to think that Google ranks the content higher just because there are more words in it.
Maybe people just prefer longer content, and as a result share and link more people to that content?
One thing I know for sure, you don’t have to stick to the length of the content, you just mix it up.
If your story needs 3,000 words, so be it. Don’t write to write, because that makes your articles boring and unnecessarily long.
Writing perfect titles and meta-descriptions
A good title can make or break a blog post, regardless of the content that follows. A good headline can attract people and make them click on your article.
The same goes for meta descriptions – one or two short lines describing the subject matter of your article.
First of all: Why is this so important? Your title tag not only tells Google about your content (and helps you rank your page), but also tells your readers what to expect when they click the link.
And while meta-description is not a ranking factor used by Google, it does play an important role in convincing people to visit your link.
So where are your title and meta description likely to be?
- On the result pages of the search engines (SERP)
- On social media, when they are shared
- On the homepage of your blog.
Organisation of contributions with labels and categories
After a few years of regular publication, a blog can become quite large, often with hundreds or a few pages.
Fortunately, WordPress allows you to categorize and compose message types using categories and tags.
However, the question often arises among WordPress users: What’s the difference?
The official explanation in WordPress is that categories make it possible to group a large number of topics for posts, but if you want to group posts around more specific terms, you can use tags.
Imagine for example that you have a fashion blog and you write an article about a certain garment.
You can save the blog post under the men’s trousers and then use different descriptive tags, such as B. Jeans, Levi’s and blue.
With this method you can easily find all articles in the category Men’s Trousers or, if you prefer, view all blog posts mentioning the Levi’s brand.
You don’t have to use categories and tags this way, but it’s a first hand recommendation.
On the WPR blog we use categories and tags in a slightly different way. We use categories to define a topic, such as B. WordPress reference, then use tags to indicate, for example, B. the degree of complexity of the article: Tips from WordPress.
This makes it easier for our readers to find positions based on difficulty.
Try out the categories and labels and see what works best for you, but I have one last piece of advice: Don’t go too far with the labels.
Nothing is uglier and more useless than seeing dozens of new tags at the end of a blog post, especially since these tags are unlikely to ever be used again and could even lead to Google indexing problems.
Reuse of your content
As soon as you publish your content, the content lifecycle doesn’t have to think about it.
If you’ve been blogging for a while, it’s best to go back and check out some of your most popular content.
What has been particularly well received is certainly worth repeating – but in a slightly different form.
By reusing old content, you can achieve this:
- Reaching a new audience
- Get new links
- Create new content with minimal effort and resources
Try turning a long article into an easily digestible computer graphics, a step-by-step guide into a slideshow, or even a podcast of a particularly verbose post, for example. B. a contribution on a case study.
Competitor analysis
Steve Jobs quoted Picasso when he said that good artists copy; great artists steal, and he may have meant that copying something makes absolutely no sense, but stealing an idea and improving it can have value.
By researching what works best for your competitors, you can find good ideas for new blog posts and also identify opportunities for new backlinks.
If you steal an idea from a competitor, don’t just copy the content, improve it a thousand times!
Make your version of this post the final source on the subject, otherwise you don’t add any value.
Reaching your audience
Once you’ve published your article, don’t just wait for the files.
Depending on your niche, search engine result pages (SERPs) are most likely sprinkled with articles similar to yours – articles that have long established themselves with lots of links and shares.
In the long run, as your reputation grows, you’ll probably find pages from your blog in the SERPs, and you’ll start getting recommendations from Google.
In the short term, however, you have to make an effort to show your content to the right people.
I hope that after reading this ultimate WordPress beginner’s guide you can now easily start your own WordPress blog. Good luck with the launch.
FREQUENTLY ASKED QUESTIONS
Is WordPress free to use?
Yeah, WordPress is totally free. WordPress is released under the GNU General Public License (or GPL), which means that anyone can download, edit, modify, use, and even sell the source code as long as they release it under the GPL. You only have to pay for hosting, AND a theme or premium plugin if you use one.
Do I need to buy a domain for my blog?
Yes, you have to buy your own domain name. When choosing a domain name, make sure it’s easy to remember and that it’s a brand name for your company.
Things to consider when choosing a :
- The name should be easy to remember and mark.
- Do not use more than eight letters.
- Avoid numbers unless you have to.
- Stay with .com
Choosing the right host
You need to choose the right hosting provider because the quality of your hosting is largely responsible for the speed of loading and security of your website.
With shared hosting, your website is hosted with a number of other websites that share the server. Dedicated hosting, where your website runs on its own server, and hosting on a virtual private server (VPS) are seen as a springboard between shared and dedicated hosting.
Cloud hosting uses different servers to balance the load and maximize uptime. WordPress hosting has been optimized to better meet WordPress performance and security requirements.
How long will it take me to make money?
There is no direct answer to this question, it depends on your content. It can take a few days, while for others it can take months.
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